Eurobike 2025: Wake-up call for the bike industry
E-bike connectivity is no longer a vision of the future. It's the defining shift of our industry. And Eurobike 2025 made that clear.
At this year’s show, every conversation, every meeting, every keynote echoed one reality: the digital era of the bicycle is here. Performance and range are no longer enough. Riders expect bikes that are smart, secure, and always evolving. OEMs are waking up to the fact that software defines the next generation of winning products.
For Comodule, e-bike connectivity isn’t just about technology. It is about reclaiming the rider relationship, it’s about developing the (digital) user experiences, and creating unique features that set brands apart. Connected bikes are not the future, they are already happening. Comodule is here to help brands in a rapidly digitizing industry, where digitally advanced companies are already fighting for the ownership of your riders, the people that once belonged to the bike brands.
Teet’s keynote: A call to action
At Comodule’s afterhours event, CEO Teet Praks delivered a keynote that cut straight through the noise. His message was clear. If your bikes aren’t connected, your brand is replaceable.
The keynote challenged OEMs to stop fine-tuning mechanical specs and start building digital strategies. Riders expect over-the-air updates, app-based locking, smart anti-theft solutions, and seamless experiences. They won’t wait. Connectivity is no longer a bonus. It’s baseline.
“This isn’t about adding tech. It’s about redefining your brand experience and future-proofing your place in the market.”
Inside the booth: A look at the digital era in action
At our booth, visitors didn’t just hear about the digital era. They experienced it.
We showcased Comodule’s latest suite of smart security and connectivity features, including:
Drive Unit Lock, a powerful new layer of digital protection that prevents motor usage even if the IoT module is removed
Comodule Alarm, a seamless, intelligent deterrent that warns, alerts, and reacts instantly to theft attempts
2Lock, a complete solution combining mechanical and digital locks, delivering one-tap bike security that actually works
Alongside these, visitors tested real-time GPS tracking, proximity auto-lock, digital bike pass and bike sharing, and other rider features, all available in the app. In our ecosystem area, we demonstrated how Comodule connects the whole industry into a single, branded app, giving users to interface to access their bikes and OEMs the full control over the user experience.
Comodule at Eurobike 2025 - one app to control your entire e-bike.
Three key insights from Eurobike 2025
1. The market finally understands connectivity
This year, we didn’t hear a single "why do I need connectivity?" Instead, the question was, "how can I implement it?" The value of smart bikes has finally clicked across the industry. OEMs see that connected features improve rider satisfaction, enable recurring revenue, and add lasting value beyond physical components. They’ve recognized that they need a digital strategy or else they will be replaced.
At the times of consolidations and lack of internal development resources, brands many brands recognize the opportunity but lack the resources to go all-in. That’s why ready-to-launch solutions like Comodule’s are becoming essential.
2. OEMs want freedom, not lock-in
Conversations around the show made one thing very clear. OEMs are increasingly wary of closed ecosystems and the risks if they continue in the same way. When component suppliers dictate the app, the data, and the customer relationship, brands lose control. More than ever, product managers and decision-makers are searching for flexibility, an open, system-agnostic partner who can integrate all drive units and components without owning the rider experience.
Comodule is that partner. Our solution puts OEMs back in control, across their entire lineup and at every price point.
3. The shift is real, but it’s uneven
Despite optimism, the market is still cautious. There’s price pressure, uncertainty, and slower-than-expected movement. But the overall direction is clear. Connectivity is becoming a default. The question is not if brands will embrace it, but who will lead the way.
This shift is also driving a widening gap. Some companies are moving fast, integrating digital layers across their models. Others are still stuck in overstock issues, component-focused cycles with reducing demand for bikes. Those who delay may soon find themselves unable to compete on experience or brand loyalty.
The turning point
Eurobike 2025 showed us that the mechanical era is over. The electric era is peaking. And now, the digital era has begun.
It’s a new standard where riders expect security, updates, service, and personalization, built into the bike. For brands, this is the moment to choose. Own the digital future or hand it off to someone else.
At Comodule, we’re not just providing IoT modules or apps. We’re helping brands build their own digital value with full control over user experience, data, and direction.
The future of cycling is connected. The digital era has started. Are you building that riders want or ones they forget?